It’s not hard to get a lot of clicks, but it’s important to qualify prospects that are able and willing to become paying customers.
Since you’re paying for each of those clicks, it just makes sense not to cater to everyone for the sake of watching the number of clicks go up.
Try to hone in on a very specific benefit your customers receive as a result of your product or service, and speak to that.
If price might be a concern, you can even include it right in the ad text. Doing so will more than likely lower the amount of clicks, but those who do click are usually going to only do so if they’re comfortable with the price and want more info.
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