Sure, most e-mail clients disable images by default.
But readers can still opt to view your images, with the single click of their mouse.
Here are three reasons to start using images – right away:
1. Better Engagement
A single image can instantly set a tone, captivate emotions, provide proof, build your brand, or encourage extra clicks.
2. More Accurate Tracking
Every time your tracking pixels (the tiny little 1px by 1px image) are displayed, you are able to see who opens your e-mails.
By placing useful images in your e-mails, your readers will have a reason to activate images.
3. Stand Out
As long as there is a good balance between the amount of text and the number of images in each of your e-mails, you don’t have to worry about triggering spam filters.
Many people still don’t use images for a number of reasons, so you’re at a natural advantage by doing so.
Do you use images in your e-mails? Share your opinion in the comments below!
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